Two brands.One engine.

Disciplines applied

Billigtraening.dk is the value pole inside Maxis ApS. Same internal stack as Maxis.dk, different brand positioning, different audience.

The point of running them in parallel is that the operating system stays the same. The output shifts.

See it first

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billigtraening.dk

Michael Kirkegaard ClausenCEO of Maxis ApS, running Billigtraening.dk, Sep 2025 to present

What I did

1
Position Billigtraening for the value buyer. Discount-first, fast checkout, no clutter.
2
Share the back-end with Maxis.dk. One catalogue, one tracking layer, two storefronts.
3
Lean SEO and Google Ads. Categories that convert, search terms that match price-sensitive intent.
4
Lifecycle email tuned to value. Welcome, abandonment, post-purchase, win-back. No fluff.

The overhead is in parallel systems, not parallel brands.

Being cheap is not enough. The buyer needs to trust the cheap.

When one engine serves two brands, every improvement compounds twice.

Workplace photo