Field notes
The agencyI built.
Disciplines applied
Profit Studio is my own agency. Built deliberately small. The promise is the operating system, not the deck.
The work is for brands that want a marketing partner who reports to outcomes, runs the stack in-house, and stops the bureau-shuffle.
See it first
What I did
- 1Run client engagements end-to-end. Strategy, execution, reporting, sitting in the seat.
- 2Build operating systems, not campaigns. The repeatable weekly rhythm beats the clever one-off.
- 3Stay close to the P&L. Marketing decisions tied to net contribution, not vanity metrics.
- 4Use AI to scale the small parts. Tooling, reporting, content drafts. Humans on the decisions.
What I took with me
Stay small on purpose.
Volume kills craft. A small team that runs the operating system beats a big one running campaigns.
Sit in the seat.
Consultants advise, partners decide. The partners are the ones who keep the lights on.
Boring numbers, honest weeks.
The dashboard you can defend on a Monday is the dashboard worth running.
Workplace photo
