VICOS is a Danish staffing agency. I work with them as External Marketing Consultant through Profit Studio.
The brief is category authority in a vertical where buyers do not search the brand by name. They search the problem, the job title, the city. The brand has to show up there, in answers, in clusters, in the LLM responses.
The work is patient. Authority compounds.
See it first
What I did
- 1Programmatic city landing pages. One page per Danish city VICOS operates in. Local intent matched at keyword level, not translated.
- 2Faggruppe blog clusters. Trade-by-trade content, written long, sourced well. Authority through depth.
- 3External linking strategy. Cross-domain authority transfer that does not look like link-building.
- 4AI search visibility. Optimised for citations in Claude, ChatGPT, Gemini and Perplexity, not just Google.
- 5Weekly reporting. Concrete URLs, real numbers, next weeks plan. No jargon.
What I took with me
Authority is the new SEO.
You can rank for a keyword. You cannot fake being the obvious answer when someone asks an AI.
Depth beats breadth.
One trade covered properly beats ten covered shallowly. Topic clusters earn their position.
Weekly rhythm builds trust.
Concrete URLs and honest numbers every Monday turn a marketing engagement into a partnership.
Workplace photo
