Guides og forklaringer om SEO, Google Ads, e-commerce, data og digital marketing af Michael Kirkegaard.https://michaelkirkegaard.com/da-DKhttps://michaelkirkegaard.com/best-ai-assistant-2026/https://michaelkirkegaard.com/best-ai-assistant-2026/An honest comparison of the four big AI assistants in 2026. Who builds them, what are they best at, and what do they mean for your visibility online?Wed, 15 Jul 2026 00:00:00 GMTGEOhttps://michaelkirkegaard.com/what-is-chatgpt/https://michaelkirkegaard.com/what-is-chatgpt/ChatGPT is OpenAI's AI assistant that answers in plain language. Here is what it does, how it sources knowledge, and why it matters for businesses.Wed, 15 Jul 2026 00:00:00 GMTGEOhttps://michaelkirkegaard.com/what-is-claude/https://michaelkirkegaard.com/what-is-claude/Claude is Anthropic's AI assistant, known for considered answers, safety and large context windows. Here is what it can do, and why it matters.Wed, 15 Jul 2026 00:00:00 GMTGEOhttps://michaelkirkegaard.com/what-is-google-gemini/https://michaelkirkegaard.com/what-is-google-gemini/Google Gemini is Google's AI model, formerly called Bard. A guide to what it does, who builds it, and how it ties into search and SEO.Wed, 15 Jul 2026 00:00:00 GMTGEOhttps://michaelkirkegaard.com/what-is-microsoft-copilot/https://michaelkirkegaard.com/what-is-microsoft-copilot/Microsoft Copilot is Microsoft's AI assistant in Windows, Microsoft 365 and Bing. A guide to what it does, how it pulls answers, and why it matters for GEO.Wed, 15 Jul 2026 00:00:00 GMTGEOhttps://michaelkirkegaard.com/business-intelligence/https://michaelkirkegaard.com/business-intelligence/Business Intelligence is the art of turning data into decisions. Here is what BI is, what it is used for, and why it has become essential for online stores.Tue, 14 Jul 2026 00:00:00 GMTDatahttps://michaelkirkegaard.com/content-management-system/https://michaelkirkegaard.com/content-management-system/A content management system, or CMS, is the tool you build and run your website with. Here is what a CMS is and how to pick the right one for you.Tue, 14 Jul 2026 00:00:00 GMTE-commercehttps://michaelkirkegaard.com/data-warehouse/https://michaelkirkegaard.com/data-warehouse/A data warehouse gathers data from all your systems in one place so you can analyze it together. Here is what it is and when it makes sense for a webshop.Tue, 14 Jul 2026 00:00:00 GMTDatahttps://michaelkirkegaard.com/conversion-rate-optimization-cro/https://michaelkirkegaard.com/conversion-rate-optimization-cro/Conversion rate optimization is about getting more of your visitors to buy. Here is what CRO is, and how to find the wins already hiding on your site.Tue, 14 Jul 2026 00:00:00 GMTE-commercehttps://michaelkirkegaard.com/geo-generative-engine-optimization/https://michaelkirkegaard.com/geo-generative-engine-optimization/Generative Engine Optimization (GEO) is about getting found and cited by AI assistants like ChatGPT, Gemini, Claude and Copilot. Here is what it means in 2026.Tue, 14 Jul 2026 00:00:00 GMTGEOhttps://michaelkirkegaard.com/digital-marketing-agency/https://michaelkirkegaard.com/digital-marketing-agency/Should you choose a digital marketing agency or an independent specialist? Here are the differences, the pitfalls and what to look for.Tue, 14 Jul 2026 00:00:00 GMTStrategyhttps://michaelkirkegaard.com/how-to-become-an-e-commerce-consultant/https://michaelkirkegaard.com/how-to-become-an-e-commerce-consultant/An e-commerce consultant helps online stores turn revenue into real profit. Here is what the role covers and when it is worth paying for.Tue, 14 Jul 2026 00:00:00 GMTE-commercehttps://michaelkirkegaard.com/poas/https://michaelkirkegaard.com/poas/POAS stands for Profit on Ad Spend. It is the number that tells you whether your ads actually make money across Google, Meta and every other channel, not just whether they look good in a dashboard.Tue, 14 Jul 2026 00:00:00 GMTGoogle Adshttps://michaelkirkegaard.com/neuromarketing/https://michaelkirkegaard.com/neuromarketing/Neuromarketing uses insight into the brain to understand why people buy. Here are the key principles, and how to use them honestly in practice.Tue, 14 Jul 2026 00:00:00 GMTStrategyhttps://michaelkirkegaard.com/what-is-affiliate-marketing/https://michaelkirkegaard.com/what-is-affiliate-marketing/Affiliate marketing is when others recommend your products for a commission on the sale. Here is how it works, and when it makes sense to use it.Tue, 14 Jul 2026 00:00:00 GMTStrategyhttps://michaelkirkegaard.com/what-is-content-marketing/https://michaelkirkegaard.com/what-is-content-marketing/Content marketing means creating content so useful that people choose you when they are ready to buy. Here is what it is, and how it connects to SEO.Tue, 14 Jul 2026 00:00:00 GMTSEOhttps://michaelkirkegaard.com/what-is-e-commerce/https://michaelkirkegaard.com/what-is-e-commerce/E-commerce is the buying and selling of goods and services online. Here is what it covers, the main platforms, and what it takes to make an online store profitable.Tue, 14 Jul 2026 00:00:00 GMTE-commercehttps://michaelkirkegaard.com/what-is-online-marketing/https://michaelkirkegaard.com/what-is-online-marketing/Online marketing is all the work that gets customers to find and choose you online. Here are the key channels explained, and how they work together.Tue, 14 Jul 2026 00:00:00 GMTStrategyhttps://michaelkirkegaard.com/seo-vs-google-ads/https://michaelkirkegaard.com/seo-vs-google-ads/Should you invest in SEO or Google Ads? The short answer is both, but the order depends on where you stand right now. Here is how I think about it.Mon, 13 Jul 2026 00:00:00 GMTSEOhttps://michaelkirkegaard.com/technical-seo-checklist/https://michaelkirkegaard.com/technical-seo-checklist/A concrete checklist for technical SEO. The ten things I always look at first when a site needs to rank better on Google.Mon, 13 Jul 2026 00:00:00 GMTSEOhttps://michaelkirkegaard.com/what-is-geo/https://michaelkirkegaard.com/what-is-geo/GEO is the new discipline after SEO. Here is how your brand becomes the source ChatGPT, Copilot and Gemini cite when someone asks.Mon, 13 Jul 2026 00:00:00 GMTGEO