Cases

Brands I've
worked with

From company webshops to client work. A selection of the places where I've driven growth, SEO and advertising.

Featured brands

The front page of the webshop Maxis.dk, home of the sports brand Nordic Power Webshop · CEO

MAXIS

maxis.dk

Home of the sports brand Nordic Power. Main focus as CEO: business development, marketing and sales.

The webshop Billig Traening with training equipment for all of Denmark Webshop · CEO

Billig Traening

billigtraening.dk

Training equipment for all of Denmark. Built on the same engine room as Maxis.

The website for VICOS, a temp-staffing and recruitment agency Client · SEO

VICOS

vicos.dk

A nationwide temp-staffing and recruitment agency. Work on visibility in search and AI answers.

Energize, complete underfloor heating systems for Danish homes Brand case

Energize

energiz.dk

Complete underfloor heating systems for Danish homes, in a highly competitive market.

Profit Studio, Michael Kirkegaard's marketing firm for Danish brands My own firm

Profit Studio

profitstudio.io

The marketing firm where I deliver Profit Engineering to Danish brands.

Michael Kirkegaard on stage at eTail Nordic talking about GenAI and e-commerce Talks

eTail Nordic

speaker

GenAI for content, tracking and profitability. On stage at eTail Nordic and Savant Ecommerce.

More cases and detailed write-ups are on the way. Want to hear about a specific result? .

Playbooks

How I work

Metoden bag det hele Profit Engineering Metoden der binder de seks discipliner sammen mod ét mål: din nettoprofit. Se metoden

SEO

Visibility on Google and in AI answers, measured on revenue rather than clicks.

Google Ads

Ads that build a business, not just ROAS in a dashboard.

Paid Social

Meta and social advertising with creative and scaling you can measure.

Automation

Email, flows, and AI automation that drive repeat sales on autopilot.

Branding

A strong brand lowers the cost of every click and every email.

Omnichannel

SEO, ads, email, and branding coordinated so they reinforce each other.

Should your case be the next one?

Book a no-obligation 30 minute meeting and we'll look at where there's the most to gain in your business.

See Profit Studio