Michael Kirkegaard

How to Build Online Authority: The Web, Mentions and AI Answers

Authority is not something you declare for yourself. It is a result of how much the web actually says about you. Here is how that works, and how you can test whether you already have it.

Vibe Coding in Practice: How This Website Is Built

This website is built and continuously updated with Claude Code, not by a traditional developer. Here is what vibe coding actually means for a marketing site in practice.

Google Ads cost per click: what does a click cost?

There is no fixed price per click in Google Ads. Here is what drives the price, the rough levels to expect, and how to find your own cost per click.

SEO strategy: how to build one you can prioritize from

An SEO strategy is not a keyword list. It is a plan for where the business should win visibility, and in what order. Here is my method, step by step.

AI-generated content penalties in 2026 (and what to do)

Data shows a clear pattern: sites publishing AI-generated content at scale lose organic traffic and AI citations. Here is why, and what works instead.

Semrush review: a strong second tool, or enough on its own?

Semrush is my second source for keywords and visibility over time. What it does better than Ahrefs, what it does not, and when having both makes sense.

Ahrefs review: is it still worth the money in 2026?

I have used Ahrefs as my primary SEO tool since 2016. An honest review of what it does well, where it falls short, and who it is right for.

Agency, freelancer or in-house: the actual cost math

Pros and cons are one thing, but the numbers often say more. A concrete cost example of what the three models really cost a mid-sized webshop.