Dictionary

Marketingdictionary

Get on top of the terms across SEO, advertising, social media, email, data and branding. Explained to be used, not just read.

470 terms and growing.

0-9

301 Redirect SEO and optimisation 302 Redirect Technical setup 404 Error SEO and optimisation 500 Server Error Technical setup

A

A Record Technical setup A/B Split Test User experience A/B Test Paid advertising Abandoned Cart Email and automation Above the Fold User experience Accessibility User experience Ad Creative Social media Ad Extensions Paid advertising Ad Fatigue Paid advertising Ad Rank Paid advertising AEO SEO and optimisation Affiliate Marketing Strategy and branding Affordance User experience AI Overviews Google Algorithm Social media Alt Text SEO and optimisation Anchor Text SEO and optimisation Annual marketing calendar Strategy and branding AOV Analytics and measurement API Technical setup ARR Strategy and branding Attribution Paid advertising Attribution Model Analytics and measurement Attribution Window Paid advertising Auction Paid advertising Audience Analytics and measurement Audience analysis Strategy and branding Average Order Value (AOV) Analytics and measurement

B

B2B Strategy and branding B2C Strategy and branding Baby Boomers Strategy and branding Backlink SEO and optimisation Baseline Analytics and measurement Bid Cap Paid advertising Bid strategy Paid advertising BigQuery Analytics and measurement Boosted Post Social media Bounce Email and automation Bounce Rate SEO and optimisation Bounce Rate Analytics and measurement Brand ambassador Strategy and branding Brand awareness Social media Brand equity Strategy and branding Brand identity Strategy and branding Brand identity Strategy and branding Brand image Strategy and branding Brand loyalty Strategy and branding Brand promise Strategy and branding Brand storytelling Strategy and branding Brand voice Strategy and branding Breadcrumb trail User experience Breadcrumbs SEO and optimisation Browse abandonment Email and automation Browser cache Technical setup Business model Strategy and branding

C

CAC Strategy and branding CAC payback Analytics and measurement Cache Technical setup Call to action Email and automation Call to action (CTA) User experience Campaign Email and automation Canonical Technical setup Canonical tag SEO and optimisation Carousel Social media Cart abandonment User experience CDN Technical setup Checkout User experience Churn Strategy and branding Churn rate Analytics and measurement Click rate Email and automation Click-through rate (CTR) SEO and optimisation Click-to-open rate Email and automation Client-side tracking Analytics and measurement CLS Technical setup CMO Strategy and branding CMS Technical setup CNAME Technical setup Cognitive load User experience COGS Strategy and branding Cohort analysis Analytics and measurement Community management Social media Competitor analysis Strategy and branding Consent Mode Analytics and measurement Content calendar Social media Content marketing Strategy and branding Conversion Analytics and measurement Conversion funnel User experience Conversion rate Social media Conversion rate Paid advertising Conversion rate optimization Analytics and measurement Conversion rate optimization (CRO) User experience Conversion tracking Paid advertising Cookie Analytics and measurement Copywriter Strategy and branding Core Update Google Core Web Vitals SEO and optimisation Cornerstone content SEO and optimisation Cost cap Paid advertising Cost per click Social media Cost per mille Social media CPA Paid advertising CPC Paid advertising CPM Paid advertising Crawl budget SEO and optimisation Crawling SEO and optimisation Creative Paid advertising Creator Social media Cross-selling Strategy and branding CTR Paid advertising Custom audience Paid advertising Customer Acquisition Cost Analytics and measurement Customer journey Strategy and branding Customer Lifetime Value Analytics and measurement Customer loyalty Strategy and branding

D

Daily budget Paid advertising Dark pattern User experience Dark posts Social media Dashboard Analytics and measurement Data layer Analytics and measurement Data quality Analytics and measurement Data warehouse Analytics and measurement Data-driven attribution Paid advertising Deliverability Email and automation Differentiation Strategy and branding Dimension Analytics and measurement Direct message Social media Display advertising Paid advertising Distribution chain Strategy and branding DKIM Email and automation DMARC Email and automation DNS Technical setup DNSSEC Technical setup DoFollow SEO and optimisation Domain Authority SEO and optimisation Double opt-in Email and automation Drip campaign Email and automation Duplicate content SEO and optimisation Dynamic content Email and automation Dynamic Search Ads Paid advertising

E

E-E-A-T SEO and optimisation Email marketing Email and automation Employee advocacy Social media Empty state User experience Engagement Email and automation Engagement rate Analytics and measurement Enhanced Conversions Analytics and measurement Enhanced Ecommerce Analytics and measurement ESP Email and automation Event Analytics and measurement Event tracking Analytics and measurement Evergreen content Social media Exit intent User experience

F

F-pattern User experience Featured snippet SEO and optimisation Feed Social media Feed optimization Paid advertising Feedback loop Email and automation First-party data Analytics and measurement Fitts's Law User experience Flow Email and automation Fold User experience Follower growth Social media Frequency Paid advertising Frequency capping Paid advertising Frequency management Email and automation Friction User experience Funnel Analytics and measurement Funnel analysis Analytics and measurement

G

GDPR and email Email and automation Generation Alpha Strategy and branding Generation X Strategy and branding Generation Z Strategy and branding Global unsubscribe Email and automation Go-to-market Strategy and branding Google Ad Rank Google Google Ads Google Google Ads Quality Score Google Google Ads Smart Bidding Google Google AdSense Google Google Analytics 4 Analytics and measurement Google Autocomplete Google Google BERT Google Google Business Profile SEO and optimisation Google Canonical Tag Google Google Consent Mode Google Google Discover Google Google Display Network Google Google E-E-A-T Google Google Enhanced Conversions Google Google Hummingbird Google Google Index Google Google Keyword Planner Google Google Lighthouse Google Google Local Pack Google Google Looker Studio Google Google Merchant Center Google Google Mobile-First Indexing Google Google Penalty Google Google Quality Rater Guidelines Google Google Remarketing Google Google Search Central Google Google Search Console Google Google Search Operators Google Google Shopping Google Google Tag Manager Analytics and measurement Google Trends Google Googlebot Google Growth strategy Strategy and branding Guest checkout User experience Gzip Technical setup

H

H1 SEO and optimisation Hard bounce Email and automation Hashtag strategy Social media Heading structure SEO and optimisation Headless Technical setup Heatmap Analytics and measurement Helpful Content Google Heuristic User experience Heuristic evaluation User experience Hick's Law User experience Hosting Technical setup Hreflang Technical setup HTTP status code Technical setup HTTPS SEO and optimisation

I

ICP Strategy and branding Impression Analytics and measurement Impression share Paid advertising Impressions Paid advertising In-market audience Paid advertising Inactive subscriber Email and automation Incrementality Paid advertising Indexing SEO and optimisation Influencer marketing Social media Information architecture User experience Inline validation User experience INP Technical setup Internal links SEO and optimisation

J

JavaScript rendering Technical setup JSON-LD Technical setup

K

Keyword SEO and optimisation Keyword cannibalization SEO and optimisation Keyword research SEO and optimisation Klaviyo Email and automation Knowledge Graph Google KPI Analytics and measurement

L

Landing page Social media Landing page Paid advertising Last-click attribution Paid advertising Lazy loading Technical setup LCP Technical setup Lead nurturing Email and automation Lead scoring Email and automation Link building SEO and optimisation Link in bio Social media List Email and automation List hygiene Email and automation Local SEO SEO and optimisation Long-tail keyword SEO and optimisation Lookalike audience Paid advertising Lookalike audience Social media Looker Studio Analytics and measurement LTV (Lifetime Value) Strategy and branding LTV/CAC ratio Strategy and branding

M

Macro conversion Analytics and measurement Manual bidding Paid advertising Market share Strategy and branding Marketing automation Email and automation Marketing efficiency ratio Paid advertising Marketing mix Strategy and branding Match type Paid advertising Merge tag Email and automation Meta advertising Paid advertising Meta Business Suite Social media Meta description SEO and optimisation Meta robots SEO and optimisation Meta title SEO and optimisation Metric Analytics and measurement Micro conversion Analytics and measurement Microcopy User experience Millennials Strategy and branding Minification Technical setup Mobile first User experience Mobile friendliness SEO and optimisation Mobile-first indexing SEO and optimisation Modeled data Analytics and measurement MQL Analytics and measurement Multivariate test User experience

N

Nameserver Technical setup Negative keywords Paid advertising Net Promoter Score Strategy and branding Neuromarketing Strategy and branding Newsletter Email and automation Nofollow SEO and optimisation Noindex SEO and optimisation Nudging User experience

O

Off-page SEO SEO and optimisation Omnichannel Strategy and branding On-page SEO SEO and optimisation Onboarding User experience Open rate Email and automation Opt-in Email and automation Opt-out Email and automation Organic reach Social media Organic traffic SEO and optimisation

P

Page speed SEO and optimisation Page view Analytics and measurement PageRank Google PageSpeed Insights Google Paid Reach Social media Paid search Paid advertising Paid social Paid advertising Peak-end rule User experience People Also Ask Google Performance Max Paid advertising Persona Strategy and branding Personalization User experience PIM Technical setup Pipeline Strategy and branding Pixel Analytics and measurement Plain text email Email and automation POAS Paid advertising Positioning Strategy and branding Positioning map Strategy and branding Positioning strategy Strategy and branding Post-purchase flow Email and automation Preference center Email and automation Preheader Email and automation Pricing strategy Strategy and branding Product feed Paid advertising Product-market fit Strategy and branding Programmatic Paid advertising Progressive disclosure User experience Prospecting Paid advertising Prototype User experience

Q

Quality Score Paid advertising

S

SAM Strategy and branding Sampling Analytics and measurement Save rate Social media Scarcity User experience Schema markup SEO and optimisation Schema.org Google SEA Paid advertising Search Generative Experience Google Search intent SEO and optimisation Search volume SEO and optimisation Second-party data Analytics and measurement Segmentation Analytics and measurement Selling points Strategy and branding SEM Paid advertising Send time optimization Email and automation Sender reputation Email and automation Sending frequency Email and automation SEO SEO and optimisation SEO audit SEO and optimisation SEO-friendly URL SEO and optimisation SERP SEO and optimisation Server response time Technical setup Server-side tracking Analytics and measurement Session Analytics and measurement Session recording Analytics and measurement Share of voice Social media Share of wallet Strategy and branding Shared hosting Technical setup Shoppable post Social media Shopping ads Paid advertising Single opt-in Email and automation Sitemap Google Sitemap SEO and optimisation SKU Strategy and branding Smart Bidding Paid advertising Social commerce Social media Social listening Social media Social media audit Social media Social media manager Social media Social media ROI Social media Social proof User experience Social selling Social media Soft bounce Email and automation Spam complaint Email and automation Spam filter Email and automation Spam score Email and automation Spam trap Email and automation SPF Email and automation SQL (Sales Qualified Lead) Analytics and measurement SSL certificate Technical setup SSR Technical setup Statistical significance Analytics and measurement Sticky navigation User experience Story Social media Storytelling Strategy and branding Structured data Google Structured data SEO and optimisation Subject line Email and automation Subscriber Email and automation Sunset policy Email and automation Suppression list Email and automation SWOT analysis Strategy and branding

T

Tag management Analytics and measurement TAM Strategy and branding Target CPA Paid advertising Target ROAS Paid advertising Technical SEO SEO and optimisation Third-party data Analytics and measurement TLS Technical setup Tone of Voice Social media Topic Cluster SEO and optimisation Topical Authority SEO and optimisation Touch Target User experience Touchpoint Strategy and branding Tracking pixel Email and automation Transactional Email Email and automation Trend Social media Trust Badges User experience TTFB Technical setup

U

UGC Social media Unique Visitors Analytics and measurement Unsubscribe Link Email and automation Upselling Strategy and branding Uptime Technical setup URL Structure SEO and optimisation Usability User experience Usability Test User experience User journey User experience USP Strategy and branding UTM Parameters Analytics and measurement

V

Value Proposition User experience Value Proposition Strategy and branding Vanity Metrics Social media View-through Conversion Paid advertising Viewport Technical setup Virality Social media Visual Hierarchy User experience VPS Technical setup

W

Warmup Email and automation Webhook Technical setup WebP Technical setup Welcome Flow Email and automation White Space User experience Whitelisting Social media Win-back Flow Email and automation Wireframe User experience Word of Mouth Strategy and branding

X

XML Sitemap Technical setup

Y

YouTube Ads Google

Z

Z-pattern User experience Zero-party Data Analytics and measurement

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