Marketing, explained

SEO

How to Build Online Authority: The Web, Mentions and AI Answers

Authority is not something you declare for yourself. It is a result of how much the web actually says about you. Here is how that works, and how you can test whether you already have it.

SEO

SEO strategy: how to build one you can prioritize from

An SEO strategy is not a keyword list. It is a plan for where the business should win visibility, and in what order. Here is my method, step by step.

SEO

AI-generated content penalties in 2026 (and what to do)

Data shows a clear pattern: sites publishing AI-generated content at scale lose organic traffic and AI citations. Here is why, and what works instead.

SEO

Semrush review: a strong second tool, or enough on its own?

Semrush is my second source for keywords and visibility over time. What it does better than Ahrefs, what it does not, and when having both makes sense.

SEO

Ahrefs review: is it still worth the money in 2026?

I have used Ahrefs as my primary SEO tool since 2016. An honest review of what it does well, where it falls short, and who it is right for.

SEO

Screaming Frog review: still the best technical SEO tool?

Screaming Frog is the tool I always reach for when a site needs a technical dig, error by error. What it does, what it costs, and who it is right for.

SEO

SEO consultant vs SEO agency: what is the difference?

A freelance SEO consultant and an SEO agency solve the same task in two different ways. What really separates them, and when each model fits best.

SEO

SEO audit: find what is really holding your site back

An SEO audit is a systematic review of your website that uncovers what is holding your rankings back. What an audit covers, and where to start.

SEO

What is SEO? Technical SEO, content, links and profit

SEO makes your website visible when people search on Google. How search engines work, and what technical SEO, content and links mean for the bottom line.

SEO

What is content marketing? And does it still work?

Content marketing means creating content so useful that people choose you when they are ready to buy. Here is what it is, and how it connects to SEO.

SEO

Technical SEO Checklist: 10 Things to Fix First

A concrete checklist for technical SEO. The ten things I always look at first when a site needs to rank better on Google.

SEO

SEO vs Google Ads: Which Should You Choose?

Should you invest in SEO or Google Ads? The short answer is both, but the order depends on where you stand right now. Here is how I think about it.

GEO

Best AI Assistant in 2026: ChatGPT, Gemini, Claude or Copilot?

An honest comparison of the four big AI assistants in 2026. Who builds them, what are they best at, and what do they mean for your visibility online?

GEO

What Is ChatGPT? A Guide to OpenAI's AI Assistant in 2026

ChatGPT is OpenAI's AI assistant that answers in plain language. Here is what it does, how it sources knowledge, and why it matters for businesses.

GEO

What is Claude? Guide to Anthropic's AI Assistant in 2026

Claude is Anthropic's AI assistant, known for considered answers, safety and large context windows. Here is what it can do, and why it matters.

GEO

What Is Google Gemini? A Guide to Google's AI Model in 2026

Google Gemini is Google's AI model, formerly called Bard. A guide to what it does, who builds it, and how it ties into search and SEO.

GEO

What Is Microsoft Copilot? A Guide to Microsoft's AI in 2026

Microsoft Copilot is Microsoft's AI assistant in Windows, Microsoft 365 and Bing. A guide to what it does, how it pulls answers, and why it matters for GEO.

GEO

Generative Engine Optimization: What GEO Means in 2026

Generative Engine Optimization (GEO) is about getting found and cited by AI assistants like ChatGPT, Gemini, Claude and Copilot. Here is what it means in 2026.

GEO

What is GEO? How to get cited by ChatGPT

GEO is the new discipline after SEO. Here is how your brand becomes the source ChatGPT, Copilot and Gemini cite when someone asks.

Google Ads

Google Ads cost per click: what does a click cost?

There is no fixed price per click in Google Ads. Here is what drives the price, the rough levels to expect, and how to find your own cost per click.

Google Ads

POAS: How to Optimize for Profit Instead of ROAS

POAS stands for Profit on Ad Spend. It is the number that tells you whether your ads actually make money across Google, Meta and every other channel, not just whether they look good in a dashboard.

E-commerce

Content management system (CMS): What it is and how to choose

A content management system, or CMS, is the tool you build and run your website with. Here is what a CMS is and how to pick the right one for you.

E-commerce

Conversion Rate Optimization (CRO): More From the Same Traffic

Conversion rate optimization is about getting more of your visitors to buy. Here is what CRO is, and how to find the wins already hiding on your site.

E-commerce

E-commerce business consultant: profit over sales

An e-commerce business consultant helps webshops make money rather than just sell. Here is what the role covers, and when it is worth the money.

E-commerce

How to Become an E-commerce Consultant: A Field Guide

How to become an e-commerce consultant in five steps: skills, experience, a niche, first clients and pricing. Field notes from 10+ years in e-commerce.

E-commerce

What Is E-commerce? A Guide to Selling Online

E-commerce is the buying and selling of goods and services online. Here is what it covers, the main platforms, and what it takes to make an online store profitable.

Data

E-commerce tracking: stop advertising blind

Without precise tracking and attribution you are advertising blind. Server-side tracking, attribution models, GA4, and how to control your marketing spend.

Data

What is Business Intelligence? BI explained simply

Business Intelligence is the art of turning data into decisions. Here is what BI is, what it is used for, and why it has become essential for online stores.

Data

What is a data warehouse? And when do you need one?

A data warehouse gathers data from all your systems in one place so you can analyze it together. Here is what it is and when it makes sense for a webshop.

Strategy

Agency, freelancer or in-house: the actual cost math

Pros and cons are one thing, but the numbers often say more. A concrete cost example of what the three models really cost a mid-sized webshop.

Strategy

Omnichannel for small ecommerce stores: where to start

Omnichannel sounds like something for the big players. But even a small webshop running SEO, ads and email has channels to coordinate. Here is how.

Strategy

Best project management tool? It depends on you

There is no single best project management tool, only the right one for how you work. An honest run-through of Notion, Asana, ClickUp, Trello and Monday.

Strategy

Notion vs Asana, ClickUp and Trello: same category?

Notion is unlike the classic project management tools, which is both its strength and weakness. Notion compared with Asana, ClickUp, Trello and Monday.

Strategy

Digital marketing agency: What it costs and what you get

Should you choose a digital marketing agency or an independent specialist? Here are the differences, the pitfalls and what to look for.

Strategy

Neuromarketing: Why We Buy the Way We Do

Neuromarketing uses insight into the brain to understand why people buy. Here are the key principles, and how to use them honestly in practice.

Strategy

What Is Affiliate Marketing? How It Works

Affiliate marketing is when others recommend your products for a commission on the sale. Here is how it works, and when it makes sense to use it.

Technical

Vibe Coding in Practice: How This Website Is Built

This website is built and continuously updated with Claude Code, not by a traditional developer. Here is what vibe coding actually means for a marketing site in practice.

Paid Social

Paid social after privacy changes: what still works in 2026

iOS 14.5, cookie updates and stricter privacy rules changed paid social for good. Here is what still works, and what has to change.