Overview
The whole site,
on one page
All the content gathered and sorted. Both for you, looking for something specific, and for the search engines that want the whole picture.
Playbooks
Profit Engineering The approach that ties the channels together around the bottom line. SEO Visibility on Google and in AI answers, measured on revenue rather than clicks. Google Ads Ads that build a business, not just ROAS in a dashboard. Paid Social Meta and social advertising with creative and scaling you can measure. Automation Email, flows, and AI automation that drive repeat sales on autopilot. Branding A strong brand lowers the cost of every click and every email. Omnichannel SEO, ads, email, and branding coordinated so they reinforce each other. GEO Become the source the AI assistants cite.
Pages
Home Who I am and what I do. Cases Brands and webshops I've worked with. CV Background, experience, and education. Contact Book a meeting or write directly. Articles Guides on SEO, marketing, and e-commerce. Marketing glossary Every marketing term explained, A to Z. Privacy policy Cookies, data, and editorial approach.
Articles 46 in total
SEO
- Google Search Console: how I read the numbers before touching a site
- Lighthouse and Core Web Vitals: what the numbers mean and what moves them
- Yoast or Rank Math: what an SEO plugin should do, and what it must not
- How to Build Online Authority With Content and Mentions
- SEO strategy: how to build one you can prioritize from
- AI-generated content penalties in 2026 (and what to do)
- Semrush review: a strong second tool, or enough on its own?
- Ahrefs review: is it still worth the money in 2026?
- Screaming Frog review: still the best technical SEO tool?
- SEO consultant vs SEO agency: what is the difference?
- What Does an SEO Consultant Cost in Denmark?
- SEO audit: find what is really holding your site back
- What is SEO? Technical SEO, content, links and profit
- What is content marketing? And does it still work?
- SEO vs Google Ads: Which Should You Choose?
- Technical SEO Checklist: 10 Checks to Run First
GEO
- Morningscore Review: Measuring Visibility in ChatGPT
- Best AI Assistant 2026: Four Tools Compared
- What Is ChatGPT? A Guide to OpenAI's AI Assistant in 2026
- What is Claude? Guide to Anthropic's AI Assistant in 2026
- What Is Google Gemini? A Guide to Google's AI Model in 2026
- What Is Microsoft Copilot? A Guide to Microsoft's AI in 2026
- Generative Engine Optimization: What GEO Means in 2026
- What is GEO? How to get cited by ChatGPT
Google Ads
E-commerce
- What Is Online Commerce? A Practical Guide
- Content Management Systems: What They Are and How to Choose
- Conversion Rate Optimization: More From Existing Traffic
- E-commerce business consultant focused on profit
- How to Become an E-commerce Consultant: A Field Guide
- What Is E-commerce? A Guide to Selling Online
Data
Strategy
- 10 Books for Personal and Professional Growth
- Agency, freelancer or in-house: the actual cost math
- Omnichannel for small ecommerce stores: where to start
- Best project management tool? It depends on you
- Notion vs Asana, ClickUp and Trello: same category?
- Digital marketing agency: What it costs and what you get
- Neuromarketing: Why We Buy the Way We Do
- What Is Affiliate Marketing? How It Works
- What is online marketing? The complete guide
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