Michael Kirkegaard
Social media

Cost per click

Cost per click, abbreviated CPC, is the average price a brand pays each time someone clicks an ad. The metric is used to assess how cost efficiently an ad drives traffic.

By improving the ad's relevance, the shop's CPC drops, and the same budget delivers more visits to the website.

Illustration symbolizing the concept "Cost per click": Cost per click, abbreviated CPC, is the average price a brand pays each time someone clicks…

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