Michael Kirkegaard
Social media

Cost per mille

Cost per mille, abbreviated CPM, is the price for a thousand impressions of an ad. The metric is used to compare how expensive it is to reach an audience across campaigns and platforms.

A rising CPM during peak season prompts the team to schedule part of the campaign earlier in the year, when impressions are cheaper.

Illustration symbolizing the concept "Cost per mille": Cost per mille, abbreviated CPM, is the price for a thousand impressions of an ad. The…

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