Michael Kirkegaard
Social media

Dark posts

Dark posts are ads that appear in users' feeds without appearing publicly on the sender's profile. The format makes it possible to test many variants targeted at different segments without cluttering the profile with ads.

A campaign runs ten dark posts with different images and copy for each target audience, so only the relevant variants reach each segment.

Illustration symbolizing the concept "Dark posts": Dark posts are ads that appear in users' feeds without appearing publicly on the sender's profile.…

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Paid Social Content marketing

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Ad Creative Algorithm Boosted Post Brand awareness Carousel Community management Content calendar Conversion rate
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