Michael Kirkegaard
Social media

Organic reach

Organic reach is the number of people who see a post without paid promotion behind it. It is driven by followers, shares, and the algorithm's assessment of the content's relevance.

After several algorithm changes, many pages see falling organic reach and supplement with boosted posts to reach further.

Illustration symbolizing the concept "Organic reach": Organic reach is the number of people who see a post without paid promotion behind it.…

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Ad Creative Algorithm Boosted Post Brand awareness Carousel Community management Content calendar Conversion rate
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