Paid Social
consultant

One consultant, not an agency

When you hire a freelance Paid Social consultant, you work with one person instead of an agency with changing hands. I sit in the account myself, test the creatives and answer for the choices that get made. It is a different model rather than a criticism of agencies: less coordination, a shorter path from decision to action, and someone who genuinely knows your business.

I work through Profit Studio, which in practice is me. The approach builds on Profit Engineering, where Meta ads are seen as part of the whole business rather than an isolated channel.

Creative is king

On paid social, the ad itself decides the battle. Meta's algorithm has become so good at finding the right people that your creative is, in practice, your most important targeting. That is why I always build several angles and test them against each other instead of guessing my way forward. If you want to go deeper into the method itself, I have gathered it in my Paid Social playbook.

How I work

• Data and tracking first. First-party data and a server-side setup, so the algorithm has something real to learn from.
• Several creative angles. Tested against each other on real numbers, not on gut feeling.
• Controlled scaling. Budget only gets poured on once the numbers are stable over time, so the learning the algorithm has built up is not lost.
• Connection to the rest. Customers who arrive through social should be caught by email and a strong brand, so repeat sales earn the investment back.

Who I help

I work first and foremost with webshops and brands where the ad spend has to end as profit, not just reach. Some need a review and a second opinion on an existing account, others need someone to take charge on an ongoing basis. Both are possible.

I am based in Copenhagen and gladly take on work in Denmark, but managing ad accounts knows no borders. International clients across the Nordics and the rest of the world are just as welcome, and the collaboration runs in Danish or English.

Background and experience

I have worked with digital marketing for over ten years and had my hands in advertising for more than twenty brands. Day to day I am CEO of the Danish webshops Maxis.dk and Billigtraening.dk, which is a running reminder of what marketing means for an actual bottom line.

I have spoken at eTail Nordic and Savant eCommerce on using GenAI for content, tracking and profitability, and I have taught as a guest lecturer at Copenhagen Business School. You can see more examples in my cases.