CTR (Click Through Rate) is the share of impressions that result in a click, expressed as a percentage. The metric indicates how relevant and appealing an ad is to the target audience. A high CTR often improves ad quality and can lower the cost per click.
A search ad with 10,000 impressions and 300 clicks has a CTR of 3 percent, which can be compared against the channel's benchmark.
Book a free 30-minute call and we will translate the theory into something that moves your numbers.
