Dynamic Search Ads (DSA) are search ads where Google automatically generates the headline and landing page from the content on the advertiser's website, instead of relying on predefined keywords. The system matches relevant searches with the most suitable pages on the domain. The method is used to cover a broad catalogue and capture searches that would not otherwise be set up as keywords.
A webshop with thousands of products uses Dynamic Search Ads to capture long, specific searches without creating a keyword for every product.
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