Go-to-market

A go-to-market strategy is the overall plan for how a product or company is introduced to the market and reaches the right customers. The plan covers target audience, positioning, pricing, channels and sales process. A well thought out go-to-market reduces launch risk and makes resource use more targeted.

A webshop launching a new product category can build a go-to-market plan with selected channels and an introductory offer for the first weeks.