ICP

ICP stands for Ideal Customer Profile, a description of the type of company or customer that gets the most value out of a product while also being the best business in return. ICP is used primarily in B2B to prioritize which leads and segments marketing and sales should spend time on, as opposed to a broader target audience description.

A B2B software company can define its ICP as companies with 50 to 500 employees in a specific industry that already use a related tool.