Click-through rate (CTR)

Click-through rate, often abbreviated CTR, indicates the share of users who click a search result relative to the number who see it. A high CTR suggests the title and description are relevant and compelling to the searcher. The metric is used to assess how effectively a result attracts traffic from the search results.

Rewriting a dull page title into a sharper, more precise phrase can often lift the click-through rate from the search results.