Millennials

Millennials, also known as Generation Y, were born roughly between 1981 and 1996 and are the first generation to grow up with the internet as part of everyday life. The group is often associated with an interest in experiences, sustainability, and authenticity rather than status alone. They are used to researching thoroughly and reading reviews before buying.

An online store can appeal to millennials by being transparent about a product's origin and highlighting genuine customer reviews.