Paid social is paid advertising on social media platforms such as Facebook, Instagram, TikTok, LinkedIn, and Snapchat. The channels offer detailed targeting by interests, behavior, and lookalikes, along with formats like image, video, and carousel. Paid social is used for awareness, demand generation, and direct sales alike.
An online store launches a new collection through paid social with video ads on Instagram and retargeting toward visitors to the product pages.
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