Quality Score

Quality Score is a rating on a scale from 1 to 10 that Google Ads assigns to keywords based on expected click-through rate, ad relevance, and landing page experience. A high Quality Score can lead to lower cost per click and better ad placements. The metric is diagnostic and used to identify weak keywords and ads.

By aligning ad copy and landing page with the keyword, an advertiser can raise their Quality Score and thereby lower the price for the same placement.