Responsive Search Ads (RSA) are search ads where the advertiser enters multiple headlines and descriptions, which the system automatically combines and tests. Google finds the combinations that perform best for each individual search and user. The format replaces the earlier fixed-text ads and increases flexibility.
By supplying fifteen headlines and four descriptions, the advertiser lets Responsive Search Ads assemble the most effective ad for each auction.
Book a free 30-minute call and we will translate the theory into something that moves your numbers.
