Smart Bidding is an umbrella term for automated bid strategies that use machine learning to adjust bids in real time based on signals from each individual auction. The system evaluates factors such as device, time of day, location and user behaviour to predict the likelihood of conversion. The strategies typically optimise towards goals such as conversions, target CPA or target ROAS.
An account with sufficient conversion data can let Smart Bidding automatically raise the bid in the auctions where the likelihood of a sale is highest.
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