SWOT analysis
A SWOT analysis is a strategic tool that maps a company's strengths, weaknesses, opportunities and threats. Strengths and weaknesses are internal factors, while opportunities and threats are external. The analysis provides an overall overview that supports prioritisation and strategic decisions.
A webshop can use a SWOT analysis to see that a strong customer base can be leveraged to counter the threat from a new competitor.
Read on
More on strategy and branding:
Related terms
The whole dictionaryFrom concept to bottom line
Book a free 30-minute call and we will translate the theory into something that moves your numbers.