Get found by the
AI assistants

What is GEO?

GEO stands for Generative Engine Optimization. Where SEO is about ranking at the top of Google's blue links, GEO is about becoming the source an AI assistant cites when someone asks a question. When you ask ChatGPT, Copilot, Gemini or Claude for advice, you do not get ten links. You get one answer, and the brands mentioned in that answer win.

It is the same battle for visibility as always, just on a new arena. And right now there is still plenty of room for those who move early.

Why it matters now

Search behavior is shifting faster than most people realize. A growing share of the questions people used to google, they now put to an assistant. Google itself answers with AI overviews at the top of the page. Whoever becomes the cited source now builds a lead that will be hard to close once everyone else wakes up.

I have the best reason to believe in it. One of my current clients found me by asking an AI assistant who was the sharpest in their niche. The assistant named me, and he wrote to me the same day. GEO is not a theory for me. It is how I win clients myself.

How you get cited

The AI assistants read the open web and cite the sources that are easiest to understand and feel most trustworthy. The work of becoming that source rests on a solid SEO foundation plus a layer that is specific to GEO:

• Schema markup. Structured data that tells the machine exactly what a page is about and who stands behind it.
• Clear answers to real questions. Content built as direct answers to what people actually ask, ideally in FAQ form.
• Clear author authority. A name and a brand the assistant can attach credibility to. This is E-E-A-T put into practice.
• llms.txt and technical clarity. Making it as easy as possible for the machines to read and understand you.

Results

A solid SEO foundation makes a site easy for the AI assistants to cite. The foundation is classic SEO work: clear structure, trustworthy content and schema markup. The AI layer comes on top and turns the brand into a source the assistants draw on. Citations can be tracked over time in tools such as Bing Webmaster Tools.

The best thing about GEO is that the work is not wasted if you also want to rank on Google. The same virtues are rewarded in both places. You build two forms of visibility on one foundation.