AEO

AEO stands for Answer Engine Optimization. It is the work of structuring content so it is pulled up as the direct answer in search engines' AI overviews and answer boxes, not just as a blue link. The concept overlaps with GEO (Generative Engine Optimization), but AEO focuses specifically on the answer format in the search results themselves, while GEO covers visibility in chat-based AI assistants such as ChatGPT and Copilot.

A page that answers a question in the first two sentences under an H2 has a markedly better chance of being featured in Google's AI overview.