Brand ambassador

A brand ambassador is a person who, voluntarily or through a partnership, speaks positively about a brand and recommends it to others. The ambassador can be a satisfied customer, an employee, or a public figure with credibility among the target audience. Genuine ambassadors strengthen a brand because their recommendations are perceived as sincere.

An online store can cultivate its most enthusiastic customers as brand ambassadors by giving them early access and visibility across the store's channels.