Display advertising consists of visual ads in the form of banners, images, or video shown on websites, apps, and content networks. The channel is often used to build awareness and reach, as well as for retargeting. Payment is typically based on impressions, measured in CPM.
After visiting a product page, a user might encounter display advertising for the same product on news sites and blogs across the ad network.
Book a free 30-minute call and we will translate the theory into something that moves your numbers.
