A creative is the actual ad expression, in the form of an image, video, text or a combination, that the user encounters. The creative is often the single factor that matters most for an ad's performance in social and display. Ongoing testing and rotation of creatives is a core part of performance work.
A team tests several creatives against each other to find the message and format that produces the lowest cost per conversion.
Book a free 30-minute call and we will translate the theory into something that moves your numbers.
