Paid advertising

Landing page

A landing page is the page a user is sent to after clicking an ad. The page's relevance, speed and ability to convert have a direct impact on both results and ad quality. A good landing page matches the ad's promise and makes the desired action easy to complete.

A campaign for a single product converts better with a dedicated landing page than with a link to the general homepage.

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Related terms

A/B Test Ad Extensions Ad Fatigue Ad Rank Attribution Attribution Window Auction Bid Cap
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