Paid advertising

Product feed

A product feed is a structured data file with information about each product, including title, description, price, availability, image, and identifiers. The feed forms the basis for shopping ads, dynamic retargeting, and marketplaces. The quality and completeness of the feed directly affects where and how well the products are shown.

By enriching the product feed with better titles and categorization, an online store can significantly increase visibility for its shopping ads.

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A/B Test Ad Extensions Ad Fatigue Ad Rank Attribution Attribution Window Auction Bid Cap
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