E-E-A-T

E-E-A-T stands for Experience, Expertise, Authoritativeness, and Trustworthiness, concepts from Google's quality rater guidelines. They describe how content is assessed based on experience, expertise, authority, and trustworthiness. The concepts are not a direct ranking factor, but they reflect the qualities Google aims to reward.

A health article written by a named expert with a documented background supports E-E-A-T.