H1 is the top heading in a page's heading hierarchy and typically indicates the page's main topic. It's considered a strong signal of the page's content and should normally appear only once per page. A good H1 is descriptive and often includes the primary keyword.
On a category page about running shoes, the H1 might read "Running shoes for every distance and surface".
Read on
More on seo and optimisation:
Book a free 30-minute call and we will translate the theory into something that moves your numbers.
