Meta title

A meta title, also called a page title or title tag, is the clickable headline a page is shown in search results. It tells both the user and the search engine what the page is about and affects click-through rate. The title should be descriptive, contain the most important keyword, and stay within a suitable length.

A product page might use the title "Commuter e-bike. Light, fast, and long range" to hit both the keyword and the buyer.