User experience

User journey

A user journey maps the steps, thoughts, and feelings a user goes through from first need to goal. It helps visualize the experience across channels and touchpoints.

A mapping exercise can reveal that hesitation arises long before the purchase, and that the answer should already be given on an information page.

Read on

More on user experience:

Related terms

A/B Split Test Above the Fold Accessibility Affordance Breadcrumb trail Call to action (CTA) Cart abandonment Checkout
The whole dictionary

From concept to bottom line

Book a free 30-minute call and we will translate the theory into something that moves your numbers.

See Profit Studio