Michael Kirkegaard
User experience

Cart abandonment

Cart abandonment is when a user adds items to the cart without completing the purchase. The rate is often high and an important place to look for improvements.

Unexpected shipping costs late in the flow are a common cause, and showing the price early can reduce drop off.

Illustration symbolizing the concept "Cart abandonment": Cart abandonment is when a user adds items to the cart without completing the purchase. The…

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More on user experience:

Conversion rate optimisation (CRO) Neuromarketing Branding

Related terms

A/B Split Test Above the Fold Accessibility Affordance Call to action (CTA) Checkout Cognitive load Conversion funnel
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