Analytics and measurement

Cookie

A cookie is a small text file a browser stores so a website can recognize the user between visits. First-party cookies are set by the site itself, while third-party cookies, used for cross-site tracking, are increasingly being blocked.

A first-party cookie can remember the contents of a cart so the items are still there on the next visit.

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Related terms

AOV Attribution Model Audience Average Order Value (AOV) Baseline BigQuery Bounce Rate CAC payback
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