Michael Kirkegaard
Analytics and measurement

Enhanced Conversions

Enhanced Conversions is a Google Ads feature that improves measurement accuracy by sending hashed first-party data, such as email, alongside the conversion. The data is encrypted before it is sent and used to match conversions more reliably.

Enhanced Conversions can recover measurements that would otherwise be lost when a browser blocks conversion cookies.

Illustration symbolizing the concept "Enhanced Conversions": Enhanced Conversions is a Google Ads feature that improves measurement accuracy by sending hashed first-party data,…

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AOV Attribution Model Audience Baseline BigQuery Bounce Rate CAC payback Churn rate
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