Analytics and measurement

Event tracking

Event tracking is the recording of specific actions users take, beyond plain page views. Clicks, scrolling, video playback, form submissions, and downloads can all be measured as events with associated parameters.

By setting up event tracking on a download button, you can see how many people actually retrieve a price sheet.

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Related terms

AOV Attribution Model Audience Average Order Value (AOV) Baseline BigQuery Bounce Rate CAC payback
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