Michael Kirkegaard
Analytics and measurement

First-party data

First-party data is information a company collects directly from its own customers and visitors. The data comes from owned channels such as the website, app, email, and customer service, and is considered reliable and consent-based.

A customer's purchase history and newsletter preferences are first-party data that can be used for relevant offers.

Illustration symbolizing the concept "First-party data": First-party data is information a company collects directly from its own customers and visitors. The data…

Read on

More on analytics and measurement:

Business Intelligence Data warehouse POAS

Related terms

AOV Attribution Model Audience Baseline BigQuery Bounce Rate CAC payback Churn rate
The whole dictionary

From concept to bottom line

Book a free 30-minute call and we will translate the theory into something that moves your numbers.

See Profit Studio