Analytics and measurement

Google Tag Manager

Google Tag Manager (GTM) is a free tool for managing tracking codes through a central dashboard. Tags fire via triggers based on user actions, and variables retrieve the data the tags need.

In GTM, you can set up a trigger that sends a conversion event every time a thank you page appears after a purchase.

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Related terms

AOV Attribution Model Audience Average Order Value (AOV) Baseline BigQuery Bounce Rate CAC payback
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