Analytics and measurement

Heatmap

A heatmap is a visual representation of where users click, move the mouse, or scroll on a page, shown in colors ranging from cold to hot. The tool makes on page behavior easy to grasp without requiring deep data analysis.

A scroll heatmap can show that only a quarter of visitors reach the call to action at the bottom of the page.

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Related terms

AOV Attribution Model Audience Average Order Value (AOV) Baseline BigQuery Bounce Rate CAC payback
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