User experience

Personalization

Personalization tailors content, offers, or recommendations to the individual user based on data about behavior or context. Used thoughtfully, it makes the experience more relevant.

A homepage that displays products in line with previous visits can raise relevance without the user having to search themselves.

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Related terms

A/B Split Test Above the Fold Accessibility Affordance Breadcrumb trail Call to action (CTA) Cart abandonment Checkout
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