Michael Kirkegaard
Analytics and measurement

Return on Ad Spend

Return on Ad Spend (ROAS) measures the revenue generated for every dollar spent on advertising. The metric is calculated as ad revenue divided by ad spend and is used to assess the profitability of campaigns.

A ROAS of four means every dollar spent on ads generated four dollars in revenue, though this must still be weighed against the profit margin.

Illustration symbolizing the concept "Return on Ad Spend": Return on Ad Spend (ROAS) measures the revenue generated for every dollar spent on advertising. The…

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AOV Attribution Model Audience Baseline BigQuery Bounce Rate CAC payback Churn rate
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