Analytics and measurement

Session recording

Session recording anonymously plays back a user's actual journey through a website as a video of mouse movements, clicks, and scrolling. The method uncovers concrete usability problems that aggregate figures do not explain.

A session recording can reveal that users repeatedly click on an element that looks like a button but is not clickable.

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Related terms

AOV Attribution Model Audience Average Order Value (AOV) Baseline BigQuery Bounce Rate CAC payback
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