Analytics and measurement

Tag management

Tag management is the systematic management of the tracking codes, tags, that collect and send data from a website. A tag management system such as Google Tag Manager lets marketing teams set up and change tags without touching the page's source code each time.

With tag management, a new conversion tag can be added through an interface instead of waiting for a developer.

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Related terms

AOV Attribution Model Audience Average Order Value (AOV) Baseline BigQuery Bounce Rate CAC payback
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