User experience

Visual Hierarchy

Visual hierarchy is the way a layout guides the eye toward what matters most first, using size, colour, contrast and placement. A clear hierarchy makes a page easy to skim.

A large headline followed by a clear button immediately tells you what the page is about and what you can do.

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Related terms

A/B Split Test Above the Fold Accessibility Affordance Breadcrumb trail Call to action (CTA) Cart abandonment Checkout
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