Michael Kirkegaard
User experience

Conversion funnel

A conversion funnel describes the steps a user passes through from first contact to a completed goal. The model narrows at each step, since some users drop off along the way.

A typical funnel runs from landing page to product page, cart and finally completed purchase, and each step can be measured separately.

Illustration symbolizing the concept "Conversion funnel": A conversion funnel describes the steps a user passes through from first contact to a completed…

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More on user experience:

Conversion rate optimisation (CRO) Neuromarketing Branding

Related terms

A/B Split Test Above the Fold Accessibility Affordance Call to action (CTA) Cart abandonment Checkout Cognitive load
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