User experience

Cognitive load

Cognitive load is the amount of mental effort a task demands from the user. Too high a load leads to errors, hesitation and abandonment.

A form with fewer fields and clear groupings lowers the load and makes it easier to complete.

Illustration symbolizing the concept "Cognitive load": Cognitive load is the amount of mental effort a task demands from the user. Too high…

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More on user experience:

Conversion rate optimisation (CRO) Neuromarketing Branding

Related terms

A/B Split Test Above the Fold Accessibility Affordance Call to action (CTA) Cart abandonment Checkout Conversion funnel

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